Products · Product
Google Analytics
Raised as a usability problem by 85 people on Hacker News over 15 years (2011–2025), in 71 threads.
No issue was raised by at least 3 people in 3 threads this year.
Every issue, all time, most people first
Dashboard is slow and confusing to useUnreviewed
20112026- Analytics dashboard is slow and confusing to use2022-04-06
- Dashboard takes several seconds to load each graph or page2020-06-18
- Clicking through layers of dashboards and setting up custom reports is slow2020-02-12
Product needs far more explanation than the old toolUnreviewed
20112026- After the redesign, the commenter can no longer understand the product2025-11-16
- Commenter finds the product unusable and says it needs far more explanation than the old tool2023-04-13
- Setting it up is so complex that the commenter gave up and switched tools2022-09-30
Unreviewed issues were grouped by machine: Claude Haiku labelled each comment as a usability complaint, named what it's about and summed up the problem in a line, and a small model grouped similar problems. Nobody has checked them by hand. Expect mistakes.
The newest 50 complaints
- Took two hours to build a signup funnel after interface redesign2025-12-23
- After the redesign, the commenter can no longer understand the product2025-11-16
- New Google Analytics is so confusing the commenter stopped checking traffic2025-01-08
- Newer version is hard to use, with unhelpful microcopy and little visibility beyond macro trends2024-11-17
- Often fails to load correctly2024-02-27
- Drops the selected account when multiple Google sessions are active, forcing manual URL fixes2023-09-20
- Data Studio and Firebase were glitchy and lost analytics data, taking excessive time to set up2023-08-09
- Years of historical GA data is impossible to export without BigQuery2023-07-05
- Page is confusing and cluttered, so the reader can't tell what the product is2023-07-04
- Coding own reports against the API is painful and unintuitive, and old code is now worthless2023-07-04
- Users find the new version 4 so bad they can't see how it was released2023-06-28
- Interface is so poorly designed the commenter would rather not see visitor data2023-06-22
- Whole interface frustrates the user, hard to navigate and use2023-05-17
- Only usable via search box; exporting data requires hidden menus; event data confusing2023-05-17
- Shows zero users for today because data takes 48 hours to process2023-05-17
- Team takes a week to find pages and convoluted naming for simple tasks2023-05-17
- Finding browser versions requires building a custom report with confusing metrics and dimensions2023-05-17
- Interface is complex and confusing, even for basic use cases2023-05-07
- New GA4 interface is frustrating to use, especially cohorts, after years on older versions2023-04-13
- Commenter finds the product unusable and says it needs far more explanation than the old tool2023-04-13
- Interface is cluttered and hard to use, described as a pile2023-04-08
- Users can't find the property, website, or account they need2023-04-04
- Became too complex and unintuitive, so the team switched to Plausible2023-03-30
- Setting it up is so complex that the commenter gave up and switched tools2022-09-30
- Can't see daily traffic anymore; data only appears two days late2022-06-24
- Finding where traffic comes from takes hours of searching in GA2022-06-24
- Hard to configure correctly, so users struggle to make it compliant2022-06-24
- Analytics dashboard is slow and confusing to use2022-04-06
- Referrer spam pollutes reports so the data becomes useless2022-03-17
- Dashboards are smaller and controls are more confusing than before2022-03-17
- Doing funnel analysis in it is hard; requires code and configuration2022-03-17
- Confusing to navigate; user avoids opening dashboard to check traffic attribution2022-03-17
- Hard to navigate and extract insights, especially for content-heavy sites2022-03-17
- Top page lists aren't links, and finding anything in the interface is atrocious2022-02-10
- Metrics are hidden too deep and hard to navigate in analytics apps2021-12-23
- Took two minutes to find the tracking tag needed for setup2021-12-06
- Documented Go example didn't work and was hard to find, leading to unrelated Firebase docs2021-05-22
- The interface is hard to use2021-02-26
- Integrating the GA UA API as a destination has been a chore2021-02-17
- Page hiding snippet leaves the site blank for up to 4 seconds while loading2020-12-23
- Feels like pulling out teeth to use2020-12-14
- Changing one control unexpectedly disables or alters many other parts of the UI2020-09-18
- Finding traffic region locations was odd and didn't make immediate sense2020-08-18
- Dashboard takes several seconds to load each graph or page2020-06-18
- Clicking through layers of dashboards and setting up custom reports is slow2020-02-12
- Dashboard is still terrible, hard to use for the commenter2019-12-17
- Hides the IP address, timestamp and resource data needed to trace bot traffic2019-08-20
- Takes endless clicks to reach the options, and opting out doesn't fully work2019-07-03
- Must manually edit URLs with tracking tokens before copying them elsewhere2018-05-16
- GitHub link is a small hidden icon, so the source looks hard to get2017-10-11