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Products · Broad category

Online ads

Raised as a usability problem by 672 people on Hacker News over 20 years (2007–2026), in 583 threads.

This is a broad category rather than one product, so its issues aren't ranked on the home page.

Ranked by people · period

  1. 1
    Ads are slow and distracting when readingUnreviewed

    13 people this year · 12 threads

  2. 2
  3. 3
    Ads shift content, making articles hard to readUnreviewed

    7 people this year · 6 threads

  1. 1
    Ads are slow and distracting when readingUnreviewed

    76 people in the last 5 years · 66 threads

  2. 2
    Ads shift content, making articles hard to readUnreviewed

    33 people in the last 5 years · 31 threads

  3. 3
    Ads placed where accidental clicks are likely, hiding close buttonsUnreviewed

    29 people in the last 5 years · 26 threads

  4. 4
    Ads autoplay sound and pop up over music and browsingUnreviewed

    13 people in the last 5 years · 12 threads

  5. 5
    Popups hide content with no close button for ten secondsUnreviewed

    6 people in the last 5 years · 6 threads

  6. 6
    Dark patterns push clicks onto adsUnreviewed

    6 people in the last 5 years · 6 threads

  7. 7
    Unskippable video ads longer than ten seconds cannot be dismissedUnreviewed

    4 people in the last 5 years · 4 threads

  8. 8
    Ads open tabs people never requestedUnreviewed

    3 people in the last 5 years · 3 threads

  1. 1
    Ads are slow and distracting when readingUnreviewed

    238 people since the beginning · 207 threads

  2. 2
    Ads placed where accidental clicks are likely, hiding close buttonsUnreviewed

    114 people since the beginning · 100 threads

  3. 3
    Ads shift content, making articles hard to readUnreviewed

    109 people since the beginning · 104 threads

  4. 4
    Ads autoplay sound and pop up over music and browsingUnreviewed

    51 people since the beginning · 47 threads

  5. 5
    Ads open tabs people never requestedUnreviewed

    21 people since the beginning · 21 threads

  6. 6
    Popups hide content with no close button for ten secondsUnreviewed

    20 people since the beginning · 19 threads

  7. 7
    Dark patterns push clicks onto adsUnreviewed

    12 people since the beginning · 12 threads

  8. 8
    Unskippable video ads longer than ten seconds cannot be dismissedUnreviewed

    9 people since the beginning · 9 threads

  9. 9
    Banner ads make people scroll more to reach contentUnreviewed

    6 people since the beginning · 6 threads

  10. 10
    Mobile ads interrupt tasks and eat bandwidthUnreviewed

    5 people since the beginning · 5 threads

  11. 11
    Closing popups resets scroll positionUnreviewed

    5 people since the beginning · 5 threads

  12. 12
    Sign-up, cookie and app prompts are built into the page, hard to blockUnreviewed

    5 people since the beginning · 5 threads

  13. 13
    Browsing on iPad without an ad blocker is full of adsUnreviewed

    4 people since the beginning · 4 threads

  14. 14
    Ads mimic system dialogs, making people fear for their computerUnreviewed

    3 people since the beginning · 3 threads

  15. 15
    Pop-ups, pop-unders, audio and redirects hinder page useUnreviewed

    3 people since the beginning · 3 threads

  16. 16
    Ad tools are confusing and inconsistent across featuresUnreviewed

    3 people since the beginning · 3 threads

Every issue, all time, most people first

  1. Ads are slow and distracting when readingUnreviewed

    238 people since 2009, in 18 different years · 13 this year

    2007: 0 people2008: 0 people2009: 5 people2010: 7 people2011: 6 people2012: 6 people2013: 9 people2014: 9 people2015: 32 people2016: 22 people2017: 27 people2018: 11 people2019: 17 people2020: 11 people2021: 18 people2022: 19 people2023: 15 people2024: 17 people2025: 9 people2026: 13 people
    20072026
    Something wrong here?
  2. Ads placed where accidental clicks are likely, hiding close buttonsUnreviewed

    114 people since 2007, in 19 different years · 8 this year

    2007: 1 person2008: 0 people2009: 1 person2010: 2 people2011: 4 people2012: 8 people2013: 2 people2014: 7 people2015: 18 people2016: 19 people2017: 9 people2018: 3 people2019: 8 people2020: 3 people2021: 2 people2022: 6 people2023: 10 people2024: 3 people2025: 6 people2026: 7 people
    20072026
    Something wrong here?
  3. Ads shift content, making articles hard to readUnreviewed

    109 people since 2008, in 19 different years · 7 this year

    2007: 0 people2008: 3 people2009: 3 people2010: 3 people2011: 2 people2012: 2 people2013: 5 people2014: 6 people2015: 13 people2016: 9 people2017: 4 people2018: 3 people2019: 7 people2020: 7 people2021: 11 people2022: 9 people2023: 8 people2024: 3 people2025: 8 people2026: 3 people
    20072026
    Something wrong here?
  4. Ads autoplay sound and pop up over music and browsingUnreviewed

    51 people since 2010, in 17 different years · 1 this year

    2007: 0 people2008: 0 people2009: 0 people2010: 2 people2011: 1 person2012: 2 people2013: 3 people2014: 3 people2015: 10 people2016: 5 people2017: 5 people2018: 2 people2019: 3 people2020: 3 people2021: 1 person2022: 3 people2023: 1 person2024: 4 people2025: 3 people2026: 1 person
    20072026
    Something wrong here?
  5. Ads open tabs people never requestedUnreviewed

    21 people since 2011, in 12 different years · 1 this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 1 person2012: 0 people2013: 0 people2014: 4 people2015: 3 people2016: 2 people2017: 3 people2018: 2 people2019: 2 people2020: 1 person2021: 1 person2022: 1 person2023: 1 person2024: 0 people2025: 0 people2026: 1 person
    20072026
    Something wrong here?
  6. Popups hide content with no close button for ten secondsUnreviewed

    20 people since 2012, in 11 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 2 people2013: 1 person2014: 0 people2015: 2 people2016: 5 people2017: 1 person2018: 2 people2019: 1 person2020: 0 people2021: 0 people2022: 1 person2023: 1 person2024: 2 people2025: 2 people2026: 0 people
    20072026
    Something wrong here?
  7. Dark patterns push clicks onto adsUnreviewed

    12 people since 2016, in 8 different years · 2 this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 0 people2013: 0 people2014: 0 people2015: 0 people2016: 3 people2017: 0 people2018: 0 people2019: 1 person2020: 1 person2021: 1 person2022: 2 people2023: 0 people2024: 1 person2025: 2 people2026: 1 person
    20072026
    Something wrong here?
  8. Unskippable video ads longer than ten seconds cannot be dismissedUnreviewed

    9 people since 2010, in 7 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 1 person2011: 0 people2012: 0 people2013: 0 people2014: 0 people2015: 2 people2016: 1 person2017: 0 people2018: 0 people2019: 0 people2020: 0 people2021: 1 person2022: 0 people2023: 1 person2024: 1 person2025: 2 people2026: 0 people
    20072026
    Something wrong here?
  9. Mobile ads interrupt tasks and eat bandwidthUnreviewed

    5 people since 2010, in 5 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 1 person2011: 0 people2012: 0 people2013: 0 people2014: 1 person2015: 0 people2016: 0 people2017: 0 people2018: 1 person2019: 0 people2020: 1 person2021: 0 people2022: 0 people2023: 1 person2024: 0 people2025: 0 people2026: 0 people
    20072026
    Something wrong here?
  10. Closing popups resets scroll positionUnreviewed

    5 people since 2013, in 4 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 0 people2013: 2 people2014: 0 people2015: 1 person2016: 0 people2017: 0 people2018: 1 person2019: 0 people2020: 0 people2021: 0 people2022: 1 person2023: 0 people2024: 0 people2025: 0 people2026: 0 people
    20072026
    Something wrong here?
  11. Browsing on iPad without an ad blocker is full of adsUnreviewed

    4 people since 2016, in 4 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 0 people2013: 0 people2014: 0 people2015: 0 people2016: 1 person2017: 0 people2018: 1 person2019: 0 people2020: 1 person2021: 0 people2022: 1 person2023: 0 people2024: 0 people2025: 0 people2026: 0 people
    20072026
    Something wrong here?
  12. Ads mimic system dialogs, making people fear for their computerUnreviewed

    3 people since 2014, in 3 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 0 people2013: 0 people2014: 2 people2015: 1 person2016: 1 person2017: 0 people2018: 0 people2019: 0 people2020: 0 people2021: 0 people2022: 0 people2023: 0 people2024: 0 people2025: 0 people2026: 0 people
    20072026
    Something wrong here?
  13. Pop-ups, pop-unders, audio and redirects hinder page useUnreviewed

    3 people since 2014, in 3 different years · none this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 0 people2013: 0 people2014: 1 person2015: 0 people2016: 0 people2017: 1 person2018: 0 people2019: 0 people2020: 0 people2021: 0 people2022: 0 people2023: 1 person2024: 0 people2025: 0 people2026: 0 people
    20072026
    Something wrong here?
  14. Ad tools are confusing and inconsistent across featuresUnreviewed

    3 people since 2014, in 3 different years · 1 this year

    2007: 0 people2008: 0 people2009: 0 people2010: 0 people2011: 0 people2012: 0 people2013: 0 people2014: 1 person2015: 0 people2016: 0 people2017: 0 people2018: 0 people2019: 0 people2020: 0 people2021: 0 people2022: 0 people2023: 1 person2024: 0 people2025: 0 people2026: 1 person
    20072026
    Something wrong here?

This list counts all time; the period switch above only changes the ranking. Each issue is a group of similar complaints raised by at least 3 people in 3 different months and threads. Each line under an issue is Claude Haiku's summary of one of its latest comments, not a quote; follow it to read the comment on Hacker News.

Unreviewed issues were grouped by machine: Claude Haiku labelled each comment as a usability complaint, named what it's about and summed up the problem in a line, and a small model grouped similar problems. Nobody has checked them by hand. Expect mistakes.

The newest 50 complaints